You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Persuasion.
ANA has found 7 results for you, in 202 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978Project B498) Braun have developed two further concepts to be tested against the same researchobjectives namely: 1. To convince the target group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance


Research reports

Qualitative research on Macleans toothpaste commercial 'waking up'

A new creative strategy has been developed for theadvertising of Macleans toothpaste. The aim of the advertising is to convince the targetaudience thatMacleans makes teeth clean and strong and hence reallyhealthy. The objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
×

Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
×

Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
×

Citation

, C. (1973a, February 01). Qualitative research on a new TV campaign for standard Nescafe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-tv-campaign-for-standard-nescafe


Research reports

Advertising research on a new Birds Eye Peas TV commercial

This research examined housewives' reactions to a new Birds Eye Peas TV Commercial ('Live Dangerously'). The Commercial was in the form of videotaped storyboard with a soundtrack. The objectives of the Commercial were to convince housewives that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1971
×

Citation

, C. (1971a, December 03). Advertising research on a new Birds Eye Peas TV commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies